A complete strength and performance system for busy professionals who want to get stronger, improve their conditioning, and stay athletic as they get older.
YOU DON’T NEED MORE WORKOUTS.
You need training that makes sense as a whole.
Most people aren’t short on effort. They lift. They run. They take classes. They try different programs.
But without a clear plan, all that work doesn’t always add up to meaningful progress.
True North Training Systems brings your strength training, conditioning, and long-term goals together in one structured program—built around your schedule, experience, and life.
You’ll know what to do, how to progress, and where your training is taking you.
WHAT WE’RE BUILDING
Your training should do more than burn calories or leave you exhausted.
It should make you:
STRONGER
Build measurable strength that carries over beyond the gym.
MORE MUSCULAR
Develop and maintain the muscle that supports performance, health, and how you look.
BETTER CONDITIONED
Improve cardiovascular fitness without sacrificing strength or muscle.
MORE ATHLETIC
Keep the ability to move, rotate, accelerate, jump, and perform.
HARDER TO BREAK DOWN
Train intelligently enough to keep making progress without constantly being sidelined.
This isn’t about specializing in one quality at the expense of everything else.
It’s about building a complete body.
COACHING BUILT AROUND YOUR LIFE
A demanding schedule shouldn’t mean random training.
Your program is organized around your goals, available training days, equipment, experience, injury history, and everything else competing for your time.
When work gets busy, you travel, or something changes, the plan changes with you.
The structure remains.
REMOTE COACHING
Train on your own schedule with the direction, accountability, and oversight of having a coach.
This is not a generic program or a collection of workouts.
Your training is built specifically for you and includes clear programming, exercise demonstrations, progress tracking, regular feedback, and ongoing adjustments.
I oversee the process so you always know what to do next—and why you’re doing it.
PRIVATE STRENGTH AND PERFORMANCE COACHING — NYC
Private, hands-on coaching for clients who want direct instruction in the gym.
Every session is part of a larger plan. Your exercises, loading, volume, conditioning, and progression are organized around the result we’re working toward.
You aren’t simply showing up to be put through a workout.
You’re following a program.
True North may be right for you if:
• You want to get stronger.
• You want to look athletic and actually be athletic.
• You need training that can adapt to a demanding career or unpredictable schedule.
• You’re tired of piecing together random workouts.
• You want professional oversight—not another program you’re left to navigate alone.
• You care about what your body will be able to do five, ten, and twenty years from now.
True North is not for people looking for shortcuts, novelty workouts, or a quick fix.
It is for people willing to train consistently when given the right direction.
COACHED BY BRIAN CUBERO
I’ve spent more than a decade coaching strength and performance. My background includes professional boxing, USA Boxing coaching, summiting Kilimanjaro, running the Everest Marathon, and completing the 155-mile Marathon des Sables—all while building and running my own business.
That range across strength, combat sports, mountain environments, and ultra-endurance shapes how I coach: building strength, conditioning, and athleticism together around the demands of real life.
CLIENT RESULTS AND TESTIMONIALS
“Since joining Brian's remote coaching program, I've experienced a transformation that goes far beyond physical fitness. The structured guidance and regular check-ins have kept me accountable and motivated. I've noticed significant improvements in my strength and energy levels. If you're looking to elevate your fitness journey, Brian is the coach you want in your life!”
— Lisa C.
“Being a client in Brian Cubero’s strength training program has completely changed the game for me. Each week I receive a tailored set of exercises on my phone. Each exercise is linked to a demonstration video so I can verify proper technique and form. I am now back in the gym doing the work and making gains!”
— Chris S.
LESS GUESSWORK. MORE PROGRESS.
You don’t need to make fitness your entire life.
But if you’re going to put in the work, it should lead somewhere.
FREQUENTLY ASKED QUESTIONS
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No. Your program is built around your current ability and progresses from there. You don’t need to arrive knowing everything. That’s what coaching is for.
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That depends on your goals and what you can realistically sustain. The objective is not to cram more training into your life. It is to make the time you have more productive.
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Your training can be adjusted around your available time and equipment. Missing your normal gym should not mean losing all direction.
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Yes. Strength and conditioning can work together when the program manages exercise selection, volume, intensity, and recovery correctly.
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A workout program gives you instructions. Coaching gives you a plan, oversight, feedback, accountability, and adjustments as your body and circumstances change.
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Fat loss can absolutely be part of the goal, but True North is not built around chasing a lower number on the scale at the expense of strength, muscle, and performance.