Personalized strength and performance coaching for busy professionals who want to get stronger, get fitter, and stay athletic for the long haul.

YOU WANT TO BE STRONG AND IN GREAT SHAPE.

But between work, responsibilities, and a full schedule, training can easily get pushed down the list.

The problem usually isn’t effort.

It’s lack of structure.

That often looks like:

Training without a clear plan

Jumping from workout to workout

Not knowing how much cardio to do

Making progress for a while, then stalling

Trying to fit training around an unpredictable schedule

Wondering whether what you’re doing is actually working

You don’t need more workouts. You need a system.

LESS GUESSWORK. MORE PROGRESS.

True North Training Systems gives you a clear plan built around your goals, your schedule, and your life.

Instead of figuring things out as you go, you know:

What to do.

How much to do.

Personalized strength and performance coaching for busy professionals who want to get stronger, get fitter, and stay athletic for the long haul.

YOU WANT TO BE STRONG AND IN GREAT SHAPE.

But between work, responsibilities, and a full schedule, training can easily get pushed down the list.

The problem usually isn’t effort.

It’s lack of structure.

That often looks like:

• Training without a clear plan

• Jumping from workout to workout

• Not knowing how much cardio to do

• Making progress for a while, then stalling

• Trying to fit training around an unpredictable schedule

• Wondering whether what you’re doing is actually working

You don’t need more workouts. You need a system.

LESS GUESSWORK. MORE PROGRESS.

True North Training Systems gives you a clear plan built around your goals, your schedule, and your life.

Instead of figuring things out as you go, you know:

What to do.
How much to do.
How to progress.
And what you’re working toward.

BUILD A BODY THAT CAN DO MORE

Looking good matters.

But your training should give you more than that.

The goal is to build a body that is:

Strong. Fit. Athletic. Durable.

That means developing the qualities that matter most:

STRENGTH

Build real, measurable strength.

MUSCLE

Develop and maintain muscle that supports performance, health, and longevity.

CONDITIONING

Improve cardiovascular fitness without sacrificing strength.

ATHLETICISM

Maintain the ability to move, rotate, accelerate, jump, and perform.

DURABILITY

Train intelligently so your body can continue handling hard work for years to come.How to progress.

And what you’re working toward.

BUILD A BODY THAT CAN DO MORE

Looking good matters.

But your training should give you more than that.

The goal is to build a body that is:

Strong. Fit. Athletic. Durable.

That means developing the qualities that matter most:

STRENGTH

Build real, measurable strength.

MUSCLE

Develop and maintain muscle that supports performance, health, and longevity.

CONDITIONING

Improve cardiovascular fitness without sacrificing strength.

ATHLETICISM

Maintain the ability to move, rotate, accelerate, jump, and perform.

DURABILITY

Train intelligently so your body can continue handling hard work for years to come.

COACHING OPTIONS

REMOTE COACHING

Train on your schedule without giving up the structure, progression, and accountability of having a coach.

Your program is built around your goals, experience, schedule, and equipment. I oversee your training, monitor progress, review feedback, and make adjustments as needed.

You train on your schedule. You just don’t have to figure everything out yourself.

LEARN ABOUT REMOTE COACHING

1:1 PERSONAL TRAINING

For clients in New York City who want hands-on coaching, 1:1 training combines individualized programming with direct coaching in the gym.

Every session is part of a larger plan.

Your exercises, loading, volume, conditioning, and progression are organized around where you’re trying to go.

COACHING OPTIONS

REMOTE COACHING

Train on your schedule without giving up the structure, progression, and accountability of having a coach.

Your program is built around your goals, experience, schedule, and equipment. I oversee your training, monitor progress, review feedback, and make adjustments as needed.

You train on your schedule. You just don’t have to figure everything out yourself.

LEARN ABOUT REMOTE COACHING

1:1 PERSONAL TRAINING

For clients in New York City who want hands-on coaching, 1:1 training combines individualized programming with direct coaching in the gym.

Every session is part of a larger plan.

Your exercises, loading, volume, conditioning, and progression are organized around where you’re trying to go.

INQUIRE ABOUT 1:1 TRAINING

WHO TRUE NORTH IS FOR

True North is for people who take their training seriously even if fitness isn’t the center of their life.

It may be a good fit if:

• You want to get stronger without living in the gym

• You want to look athletic and actually be athletic

• You’ve trained consistently but your progress has stalled

• You want to combine strength and cardio intelligently

• You’re tired of wondering whether you’re doing the right thing

• You need training that works around a demanding career

• You want professional oversight instead of another generic program

• You care about how your body will perform years from nowINQUIRE ABOUT 1:1 TRAINING

WHO TRUE NORTH IS FOR

True North is for people who take their training seriously even if fitness isn’t the center of their life.

It may be a good fit if:

You want to get stronger without living in the gym

You want to look athletic and actually be athletic

You’ve trained consistently but your progress has stalled

You want to combine strength and cardio intelligently

You’re tired of wondering whether you’re doing the right thing

You need training that works around a demanding career

You want professional oversight instead of another generic program

You care about how your body will perform years from now

COACHED BY BRIAN CUBERO

I’ve spent more than a decade coaching people to become stronger, fitter, and more athletic.

My background spans strength coaching, boxing, endurance sports, and competitive athletics.

I’ve competed as a boxer, coached boxing, run marathons, trained Brazilian jiu-jitsu, completed the Marathon des Sables, and taken on endurance events in some of the most demanding environments in the world.

But your training isn’t about recreating mine.

It’s about applying the lessons behind it:

COACHED BY BRIAN CUBERO

I’ve spent more than a decade coaching people to become stronger, fitter, and more athletic.

My background spans strength coaching, boxing, endurance sports, and competitive athletics.

I’ve competed as a boxer, coached boxing, run marathons, trained Brazilian jiu-jitsu, completed the Marathon des Sables, and taken on endurance events in some of the most demanding environments in the world.

But your training isn’t about recreating mine.

It’s about applying the lessons behind it:

What works.
What matters.
How to progress.
And how to keep training when life gets complicated.

That’s the approach behind True North Training Systems.

LESS GUESSWORK. MORE PROGRESS.

If you want a smarter, more structured approach to getting strong, fit, and athletic, start here.What works.

What matters.

How to progress.

And how to keep training when life gets complicated.

That’s the approach behind True North Training Systems.

LESS GUESSWORK. MORE PROGRESS.

If you want a smarter, more structured approach to getting strong, fit, and athletic, start here.

“Since joining Brian's remote coaching program, I've experienced a transformation that goes far beyond physical fitness. The structured guidance and regular check-ins have kept me accountable and motivated. I've noticed significant improvements in my strength and energy levels. If you're looking to elevate your fitness journey, Brian is the coach you want in your life!” - Lisa C.

“Being a client in Brian Cubero’s strength training program has completely changed the game for me. Each week I receive a tailored set of exercises on my phone. Each exercise is linked to a demonstration video so I can verify proper technique and form. I am now back in the gym doing the work and making gains! I rank Brian Cubero’s strength training program 5 out of 5 stars. I look forward to lifting again!” - Chris S.

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I:I Performance Coaching — NYC

Private coaching sessions focused on building strength, athleticism, and long-term durability.

Each session is customized based on your goals.

If you’re located in NYC and want hands-on coaching, this is the most direct way to work together.

Contact to inquire about availability.